Lyte—a technology platform that makes it easy for fans to buy, sell, and exchange tickets to live events—has launched the Lyte Returnable Ticket, an end-to-end ticketing platform that integrates returnability and fair market pricing into a simplified ticket-buying experience. Lyte’s platform, which is powered by SmartPricing and Smart Fulfillment, features dynamically priced tickets at fair market rates, and empowers event creators to decide which fans are fulfilled first (like group orders, repeat buyers, local fans, etc.). Lyte’s platform also includes a Subscribe and Request buying interface, enabling fans to request tickets months in advance. The new experience helps creators sell out earlier, notes the company, with 95.7% of requested tickets converting to tickets sold.